About Us Fujifilm through Keywords

Keywords Fujifilm, a continuously evolving company

Continuous change, to bring about a major business structure transformation

The market for photographic film has been shrinking at the frightening pace of 20–30% annually due to rapidly expanding digitalization. With our core film business in danger of extinction, we succeeded in achieving a dynamic business structure transformation by changing ourselves.

What we did to achieve this major transformation

• We thoroughly reviewed the technologies we had developed and diversified business based on our strengths

  

• Aiming for a Second Foundation,
  we changed our name and our philosophy

  

• We set up Advanced Research Laboratories for creating new business and business growth

  

• Strategic M&A,
  proactive market development

  

Today,

we are trying to create a better world through business in our four business areas

Why can Fujifilm continue changing?

Keywords Because we have a foundation oriented to change, we can tackle innovation

We are not afraid of change, and we are ready for the challenge

“What should we be doing?” “What are our strengths?” “What should we be doing to contribute to society?” These are the questions we ask ourselves and reflect on deeply, and which form the basis for our attitude of taking on challenges without fearing change.
There are many reasons why we cultivated this attitude.

Where will we go in the future? What are we aiming for?

Keywords From responding to change to anticipating and creating change

Transforming our business while sowing the seeds of growth,
so that we can continue creating value with a positive impact on society

DX speeding up innovation creation

The Fujifilm Group has proactively adopted digital transformation (DX) to transform our business by using AI and IoT. In 2021, we adopted our DX Vision in order to provide better products and services than ever by making more extensive use of DX and taking on the challenge of resolving social issues.

Fujifilm Group’s DX Vision

Fujifilm’s relentless pursuit of a better world is entrenched in the Company’s commitment to a more sustainable, healthier, and safer future. We are well prepared for taking on the greatest challenges of our time through the use of advanced and digital technology, valuable and innovative products and services, and from the connected contributions of every business, every team, and every individual at Fujifilm.