About Work The Story of a Project, in Video

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The Story of a Project, in Video

The NURA Project
Taking the standard Japanese practice of health screenings,
to the world

Beginning early in their careers, employees are encouraged to cultivate an ownership mindset and reach a bit out of their comfort zone to work on various projects.
Here is a story about employees, from various backgrounds and who take on challenges in broad, global and cutting-edge fields, working together to tackle increasingly larger issues.

A longer version of this video is available on your My Page.

About NURA

According to World Health Statistics 2023 published by WHO, Japanese have the world’s highest average life expectancy, at 84.3 years. Such long lives are supported by a healthy diet culture, a good healthcare system, and also by a culture of undergoing regular health screenings. Screenings contribute to early detection of cancers and other diseases and also help prevent illnesses by making people aware of the condition of their health. But we discovered that in emerging economies, there are few health screening facilities and there is no culture of undergoing health screenings.
A project to address this issue and create a culture of health screenings in emerging economies was started with the opening of a NURA health screening center in Bengaluru, India, in February 2021. Since then, three more NURA centers have opened in India and one in Mongolia, strengthening the development of the health screening service business in emerging economies.
NURA, which uses Fujifilm CT, mammography and other medical devices and AI technology to support doctors’ diagnoses, provides cancer screenings and testing for lifestyle-related diseases. All tests are completed within short space of around two hours. Following this, patients meet with doctors who explain test results and provide clear explanations using diagnostic imaging tools. Easy and convenient, NURA has already screened about 17,000 patients.
Aided by a plentiful lineup of healthcare equipment and AI-enhanced support for doctors’ diagnoses, NURA provides a high-quality health screening service accessible to more people, which promotes the global growth of healthcare and contributes to health maintenance and improvement.

NURA

Meet the employees

  • Morita

    Morita

    Medical Systems Business Division
    Management of new businesses;
    joined Fujifilm in 2005.

    Morita is in charge of the NURA project as its founder and program director. When he was posted in Dubai, a question from a local employee—“Why can only Japanese employees undergo health screenings?”—planted the seed for the NURA project. After inaugurating NURA in India and Mongolia, he is currently working on setting up NURA in the UAE, Saudi Arabia, Vietnam and Indonesia, aiming to eventually open 10,000 NURA centers worldwide.

  • Oishi

    Oishi

    Medical Systems Business Division
    Coordination of new businesses;
    joined Fujifilm in 2023.

    Hired after graduating from university, the NURA project is the first work Oishi has been involved in. Posted to India as operations manager, his duties include boosting patient satisfaction, ensuring a positive work environment for staff, creating operations manuals and following up on them. He has collated the workflow for improving patient satisfaction into Standard Operating Procedures which are used as the global standard.

  • Onoda

    Onoda

    Imaging & Informatics Laboratories
    Researcher;
    joined Fujifilm in 2023.

    In charge of developing health screening service tools using screening data collected through NURA’s day-to-day operations. In addition to chatbot service developed using ChatGPT, which is capable of providing basic information on NURA, he is using other well-known generative AI to improve doctors’ efficiency and create more comprehensive health screening reports, and to develop an “AI doctor” that can answer patients’ questions about test results online.

  • Kaneda

    Kaneda

    Imaging & Informatics Laboratories
    Researcher;
    joined Fujifilm in 2017.

    In charge of design and development for Trusted NURA. Patients who have undergone health screenings cannot usually control (view, download, delete, etc.) their personal health information. On the Trusted NURA platform, NURA patients are matched with outside organizations wishing to utilize health screening data for research or business purposes. This information-sharing system, voluntary for patients, can turn their data into an asset and necessitates a high degree of security.